Privacy policy

For us, it is important that you feel safe with how we handle your personal data, therefore we would like to tell you how we collect, process and share the data we save with us. Don't hesitate to get in touch about anything you're wondering about.

1. Collection of information

We collect information from you when you register on our website, log into your account and/or when you log out. The information collected includes your name and email address. We also save information about how you use the Naturkartan, such as which places, trails and areas you want to visit, as well as your comments on the platform.

In addition, we automatically receive and save information from your computer and browser, including your IP address, software and hardware details, and the requested page.

2. Use of Information

The information we receive directly or indirectly from you is used to:

  • Personalize your experience and cater to your personal needs
  • Provide customized communications
  • Improve our website
  • Improve our customer service and your need for help
  • Contact you by email
  • Administer activities such as competitions, offers and/or surveys

3. Security

We are the only ones who own and/or use the information collected on this website. Your personally identifiable information will not be sold, exchanged, transferred or shared with any other company, for any purpose, without your consent, except as required to fulfill a request and/or transfer, e.g. to send an order.

4. Disclosure to third parties

We sell, trade, or otherwise transfer non-personally identifiable information to third parties. This does not include trusted third parties who help us operate our website or business, with the requirement that these parties agree to keep the information confidential.

We believe it is necessary to share information in order to investigate, prevent, or take action against illegal activities, suspected fraud, situations that pose a potential risk to a person's physical safety, violations of our Terms of Service, or other times when required by law.

The transfer of personal data to countries outside the EU/EES requires the country in question to have a contract with the EU/EES, that the country is deemed to have sufficient data protection legislation, or that we have concluded an agreement with the third party in question about them being compelled to apply the clauses approved by the EU Commission relating to the protection of personal privacy. You will find a list of approved third countries and standard clauses on the website of the EU Commission or the website of the Swedish Data Protection Authority concerning the transfer of data to third countries.

5. Information protection

We take a number of different security measures to protect your personal information. We use advanced encryption methods to protect sensitive data transmitted over the Internet. Only employees who are to perform a specific job (e.g. customer service) get access to personally identifiable information. The computers/servers used to store personally identifiable information are stored in a secure environment.

6. Use of cookies

Naturkartan uses cookies as it improves access to our website and identifies repeat visitors. In addition, our cookies improve the user experience by tracking and targeting the user's interests. Our use of cookies is in no way linked to personally identifiable information on our website.

7. Unsubscribe from the newsletter

We use the email address you provide us to send you news, information and updates relating to your membership, occasional newsletters, related information, etc. If you no longer wish to receive such communications, you will find information on how to unsubscribe at the end of each email.

8. End membership

We use the information you have entered on to make the service better for you as a user. If you wish to end your membership, it is fine to email and let us know and we will delete all information related to you as a user.

You can also cancel your membership under “Edit account” under your profile as a logged-in user. When you do that we will delete all information related to you as a user.

9. Consent

By using our website, you agree to our privacy policy.



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